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Friday, May 15
 

8:30am PDT

How to Make Influencer Friends (And Turn Followers into Travelers)
Friday May 15, 2026 8:30am - 10:00am PDT
Plot twist: That local influencer posting sunset pics from Santorini? They could be your new best business buddy.Join Jenn Lee, President of TPI and Vacation Planners Franchise, for a session that will prove partnering with influencers isn't nearly as intimidating as it sounds. Spoiler alert: most influencers are lovely humans who'd LOVE to collaborate on group travel—they just don't know you exist yet!Whether you're eyeing the yoga instructor with a devoted following or the family travel blogger who makes Disney look like a spiritual experience, this session will show you how to turn "internet strangers" into genuine partners. You'll discover the surprisingly simple way to reach out (no marketing degree required), why influencers actually want to partner with travel advisors like you, how to create group travel collaborations that practically sell themselves, and real partnership models that work for local and online influencers alike.Ready to expand your circle beyond your immediate network? Let's turn those scroll sessions into business connections. Because the only thing better than liking their content? Booking their followers on your group trips!

Speakers
avatar for Jenn Lee

Jenn Lee

President & Chief Marketing Officer, Travel Planners International & Vacation Planners

Friday May 15, 2026 8:30am - 10:00am PDT
Concorde A
 
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